THE POWER OF A BOOKBOOK

I’ve just seen this video and couldn’t resist sharing it with you….It’s simply great; listen to it and fill in the gaps with the words you hear. Key at the bottom.

You know once in a (1) … , something comes along that changes the way we live, a (2) … so simple and intuitive, using it feels almost familiar.  Introducing 2015 Ikea catalogue. It’s not a digital book, or an e-book. It’s a bookbook.
The first thing to note is no cables, not even a power cable. The 2015 Ikea catalogue comes fully (3) …  and the battery life is eternal. The interface is 7.5×8 inches, but can expand to 15×8 inches. The navigation is based on (4) …   … technology that you can actually feel. Content comes pre-installed via 328 high definition pages of inspiring home furnishing ideas. To start (5) … , simply touch and grab, right to left to move forwards, left to right to move backwards.
Notice something else? That’s right, no (6) … . Each crystal clear page loads instantaneously, no matter how fast you (7) … . If you want to get a quick overview, just hold it in the palm of your hand, and using just your thumb to (8) …  … the content. If you find something you want to save for later, you can simply (9) … it and even if you close the application, you could easily find the (10) … again. Amazing.
What about multiple users, for that we introduced a simple (11) …   … system to avoid confusion. If you want to share a particularly inspiring item, you literally share it. Another special feature is password protection, which is voice activated. Excuse me, that’s mine!
At Ikea we feel the technology, this (12) …-…, should be in the hands of everyone. So the 2015 Ikea catalogue is free. You can download one from your (13) …   …, the one you open with a key. If it is not there, try to (14) … the next day or you can upload yourself to the Ikea store and find one there.
Experience the power of a bookbook.

Key:
1 while 2 device 3 charged 4 tactile touch 5 browsing 6 lag 7 scroll 8 speed browse 9 bookmark 10 bookmark 11 colour coding 12 life-enhancing 13 mail box 14 refresh

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