Remember the definition of “pitch“: the words or speech someone, especially a salesperson, uses to persuade someone to buy, do, or use something. E.g.

  • The man in the shop gave me his sales pitch about quality and reliability.
  • She made a pitch for the job but she didn’t get it.
  • She pitched her idea to me over a business lunch.
The term “pitch” is closely related to that of “elevator pitch“. An elevator pitch is the 30-60 second business description of what you do and why someone should work with you. It’s called an “elevator pitch” because it describes the challenge: “How would you explain your business and make a sale if fate placed you in an elevator with your dream prospect and you only ha d the time it takes to get from the top of the building to the bottom?” (“How to Craft a Killer Elevator Pitch That Will Land You Big Business” ). 
Watch the video to find out more about how to pitch anything in 15 seconds! 

If you want to look more into this concept, you can also read the following article: “The Perfect Elevator Pitch to Land a Job”


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