Remember the definition of “pitch“: the words or speech someone, especially a salesperson, uses to persuade someone to buy, do, or use something. E.g.
- The man in the shop gave me his sales pitch about quality and reliability.
- She made a pitch for the job but she didn’t get it.
- She pitched her idea to me over a business lunch.
The term “pitch” is closely related to that of “elevator pitch“. An elevator pitch is the 30-60 second business description of what you do and why someone should work with you. It’s called an “elevator pitch” because it describes the challenge: “How would you explain your business and make a sale if fate placed you in an elevator with your dream prospect and you only ha d the time it takes to get from the top of the building to the bottom?” (“How to Craft a Killer Elevator Pitch That Will Land You Big Business” ).
Watch the video to find out more about how to pitch anything in 15 seconds!